Trends come and go whereas human nature stays the same.


Book List

This is a list of my favourite books related to design. I want to share these books with you because they're pure inspiration and helped shape my design philosophy.

If you enjoy these books too or have any recommendations, let's talk!



The Brand Flip

by Marty Neumeier

As the power of product markets shifts from manufacturers to consumers, it has become increasingly important to create an outstanding brand. Nowadays, having a refined product is not enough, you need to advocate your customers in every way possible!

The Lean Startup

by Eric Ries

The lean approach to building a product happens to capture the essence of design thinking which is to validate your assumptions. I particularly love his definition of a startup: a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The Non-designer’s Design Book

by Robin Williams

The fundamentals of design are explained in the simplest way. Though very basic, I found these principles to be extremely helpful when designing or critiqing designs I counter. My first designs were horrible and I even got laughed at by my classmates. Now they’re much more presentable.

Discussing Design

by Adam Connor & Aaron Irizarry

As designers, we talk about design - a lot. This book explains how to effectively critique other people’s and your own work. If everyone in the team could communicate well, I’m sure productivity would skyrocket!

Rocket Surgery Made Easy

by Steve Krug

A step-by-step guide on usability testing techniques. I love the way he includes actual dialogues of his interviews. He even provides a link to a video of a usability testing session with a young child.

Letting Go of the Words

by Janice Redish

In this time-deprived age, we’ve got to learn to write succintly so as not to waste our users’ time. One of the great insights of this book is to treat writing as having a conversation with the user.

Information Architecture

by Louis Rosenfeld, Peter Morville & Jorge Arango

The polar bear book descibes many ways to structure your website. The take away is simple – there are hundreds of ways that users find information in your product, choose the best one.

The Greatest Salesman in the World

by Og Mandino

An honourary mention of the book that changed my life. If it was not for this book, I might still be a copywriter. It may have been another five or ten years until I had the courage to pursue it. This book helped me create the habits for success and achieving the things I want in life.